Customizing Your Online Clothing Store

The process of launching your online clothing store is now effortless thanks to platforms like Shopify.  Using the online store builder, you can create an attractive storefront and one that will draw visitors onto your website.
 If you have already started the process of setting up your website using the online builders, you need to customize it to your requirements.  It will mean that you get templates that make it easy for you and your customers to transact on your online store. Once you decide on the themes and templates and have a domain name, you will need to customize the store farther, and we will share with you some of the steps you need to take.
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1. Stock up your online store

 If you visit a brick-and-mortar store, you will find racks and racks of clothing that you peruse through to get the item you desire. On the online platform, the shelves and racks of clothing are your product pages. The product pages are where your customers can check out the goods you have, and potentially place an order. Stocking up your online store on platforms like Shopify is very simple; all you need to do is click on the product tab which you’ll find on the Shopify editor,  and choose the add button.
 Make sure you have the right balance while stocking up your clothing store; if you inundate your customers with too many products, it can get confusing. On the reverse side, by having very few products, you make it seem like you do not have sufficient stock or variety, and it may make your customers go to your competitor’s website.
 Have a good design that allows the customer to get as much information as possible in the shortest time. Make the process easy by having functional categories, so that the customer quickly goes to the section they need, without having to go through so many products. If you are new at this, it may be a good idea to find out what other people in your line-of-business are doing, so that you can get some invaluable tips from them.

2. Decide on your payment processor

A payment processor will enable you to receive payments made with credit cards. There are several gateways that the platforms allow, for instance, PayPal, Amazon pay, among others. A platform like Shopify has the Shopify Payments, which will enable you to manage all the payments from your dashboard.
You do not pay a transaction fee on Shopify Payments, you can track the money in real time, and it is straightforward to use. Choose a platform that is easy to use, so that your customers do not feel inconvenienced every time they need to make a payment.

3. Have an online presence

 Many e-commerce stores deal with clothing. The result is that the customer has so much to choose from, and if you do not stand out, you will get lost in the clutter. You, therefore, need to optimize your store so that the search engines find you easily. SEO, using the right keywords, page titles, and Meta description are therefore vital.
You have the option of many online tools you can use to generate keywords that would be beneficial to your customers.  It has become imperative that anyone operating on the online platform has a good understanding of SEO, because it is crucial to how your store will rank on search engines such as Google.
 Take some time to come up with a logical site structure to improve your visibility on platforms like Google.  For example, always make sure that all the pages on your online store link back to your homepage.   You will find a lot of help on SEO on e-commerce platforms like Shopify.

4. Publish your online store/strong>

 A vital step to take before publishing the store is to preview it. Get your family members and close friends together, and do a test of your website. Ask them for honest feedback on things like ease-of-use, the attractiveness of the online store, what they feel about the product pages among others. It is at this stage that you should make any necessary changes so that when you launch it onto the public arena, you are confident that the customers will be happy with it.
Only when you are sure should you publish the store.

5.   Marketing your store

 Selling anything online is difficult because of the amount of competition available. If you are in a physical location, you may have the advantage of being the only store selling clothes on a particular Street, but, the online marketplace is an open field.
 It is a cut-throat platform, because everyone has access to the same people you do. Other than having an attractive easy-to-use e-commerce store, you have to market yourself. If you are starting, you may not have a lot of money to spend on marketing initiatives, but there is so much opportunity on social media.
 Platforms like Facebook, Twitter, Snapchat, Instagram, LinkedIn, among others are great places to market your online store. However, do your research well so that you customize the messages to the various audiences that will are on the different social media platforms.
Blogging is another beautiful way of marketing your business, and it will allow you to push content that position you as an authority in the industry.

Final thoughts

 There is a lot that goes into setting up an online store. While it may be cheaper than setting up a physical one, you still need to invest some time and a little bit of money to get it right.  Customizing the store to your requirements is essential so that you can set yourself apart from the competitors. Use the tools available to make the process easy for you; we have in the article talked about Shopify, which in our opinion is easy to use, and pocket-friendly. Do your research well,  pay attention to what you’re doing, and most importantly, listen to your customers so that you can give them a good experience on your online platform all the time.