5. Marketing your store
Selling anything online is difficult because of the amount of competition available. If you are in a physical location, you may have the advantage of being the only store selling clothes on a particular Street, but, the online marketplace is an open field.
It is a cut-throat platform, because everyone has access to the same people you do. Other than having an attractive easy-to-use e-commerce store, you have to market yourself. If you are starting, you may not have a lot of money to spend on marketing initiatives, but there is so much opportunity on social media.
Platforms like Facebook, Twitter, Snapchat, Instagram, LinkedIn, among others are great places to market your online store. However, do your research well so that you customize the messages to the various audiences that will are on the different social media platforms.
Blogging is another beautiful way of marketing your business, and it will allow you to push content that position you as an authority in the industry.